Post-Purchase Flow

Purpose:

This post-purchase flow was designed to support customers after purchase by reinforcing product value, providing usage education, and encouraging long-term product adoption.

Flow Diagrams

Flow Overview

Trigger

The flow is triggered when a customer places an order. Re-entry is allowed to ensure customers can receive the post-purchase experience after future purchases while profile filters prevent duplicate orders from entering the flow within a short time period.

Email Design Gallery

The sequence gradually shifts from order confirmation to educational content and habit-building reminders to improve customer satisfaction and increase repeat purchase potential.

Email #1
Subject: You’re all set
Preview: Simple, effective stain removal—without harsh chemicals.
Intent: Reassure customers post-purchase and reinforce product value.

Email #2
Subject:Some stains need a different approach
Preview:Simple techniques for deeper or stubborn stains.
Intent: Increase customer confidence through stain-removal education and usage tips.

Email #3
Subject:Make stain-free laundry part of your routine
Preview:Small habits make everyday laundry easier.
Intent: Support product habit formation and encourage future replenishment.

SQL Implementation

SELECT 
  customer_id,
  event_date
FROM events
WHERE event_type = 'Placed Order';

Email #2 after 3 days

SELECT 
  customer_id,
  event_date
FROM events
WHERE event_type = 'Placed Order'
  AND event_date <= CURRENT_DATE - INTERVAL '3 days';

Metrics

Key metrics for this flow would include:

1. repeat purchase rate
2. click-through rate
3. customer retention
4. product engagement
5. unsubscribe rate