Abandoned Cart Flow

Purpose:

This abandoned cart flow was designed to recover potential lost revenue by reminding customers about the products they viewed and reinforcing the product’s practical benefits. The sequence uses timed reminders and conditional splits to avoid sending unnecessary emails to customers who have already completed a purchase.

Flow Diagrams

Flow Overview

Trigger

The flow is triggered when a customer starts checkout but does not complete their order. Re-entry is allowed after 7 days to ensure repeat shoppers can re-enter the flow during future checkout sessions while preventing over-emailing within short periods.

Conditional Splits

Before each follow-up email, the flow checks whether the customer has placed an order since entering the abandoned cart flow. Customers who complete checkout are removed from the sequence to prevent redundant reminders.

Email Design Gallery

Messaging gradually shifts from reminder-based to urgency-based to encourage conversion without overwhelming the customer.


Subject: Still dealing with that stain?
Preview: Eco-friendly stain removal that actually works..
Intent: Encourage return-to-cart behavior through low-pressure reminder messaging.


Subject: Life gets messy. Your laundry doesn’t have to.
Preview: Grass, wine, makeup, food stains—handled naturally.
Intent: Build purchase confidence through product education and stain-use scenarios.



Subject: Ready to make it yours?
Preview: Some of your items are popular—and may not stay in stock.
Intent:Encourage final cart recovery through urgency and simplified purchase messaging.

SQL Implementation


SELECT customer_id
FROM events
WHERE event_type = 'Started Checkout'
AND customer_id NOT IN (

    SELECT customer_id
    FROM events
    WHERE event_type = 'Placed Order'

)
GROUP BY customer_id;

Metrics

Key metrics for this flow would include:

  1. recovery rate
  2. placed order rate
  3. click-through rate
  4. revenue attributed to the flow
  5. unsubscribe rate

Monitoring these metrics would help evaluate how effectively the reminder and urgency messaging encouraged customers to return and complete checkout.

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