Funnel Bottleneck Report: Retail Rocket

This report breaks down ecommerce funnel performance, highlighting drop-off points and strategies to improve user flow and boost conversions.

Key takeaway: Even minimal layouts benefit from breadth. When in doubt, show more — not less — especially when storytelling is visual.

Funnel Overview

• Product View: 9,661
• Add to Cart: 250
• Transaction: 89
• Drop-off View → Cart: 97.4% (vs avg ~70%)
• Drop-off Cart → Transaction: 64.4% (vs avg ~30%)

Key Insights

• High view-to-cart drop-off suggests visual or messaging weakness
• Cart-to-transaction drop-off remains high

Possible Causes

• Weak imagery or lack of video
• Insufficient product descriptions
• UX friction or pricing concerns
• Missing trust signals

Recommendations

• Upgrade product visuals and add lifestyle shots
• Enhance product copy and clarity
• Add reviews, ratings, and badges
• Streamline checkout and test improvements

Next Steps

• Audit top 10 product pages
• Implement changes in A/B test
• Track and analyze conversion rates