Hearth & Home Email Campaign

I designed a responsive email campaign to promote the launch of Hearth & Home’s Moodflame Collection, a line of essential oil-infused candles crafted for emotional ambiance. The campaign features two A/B-tested layouts: one with a lifestyle hero image and strong headline call-to-action, and the other with a bold product close-up and a more subtle scroll cue. Both variations showcase product highlights through warm, editorial photography and concise scent narratives. The campaign is optimized for mobile responsiveness, visual hierarchy, and emotional resonance, helping customers discover the candle that fits their rhythm.

Version A

Version B